Callista is an accomplished Creative with over 17 years of multifaceted expertise in graphic design, art, and photography. In addition to her extensive design experience, she holds dual certifications in Digital Marketing: a Certified Digital Marketing Professional (CDMP) with DMI and an AMA Professional Certified Marketer (PCM).
As a seasoned professional, Callista brings a wealth of knowledge and skill to her role. Her background in both design and digital marketing equips her with a unique perspective, allowing her to create impactful and cohesive brand experiences across various platforms.
Currently serving as the Senior Graphic Designer at Durvet Animal Health, Callista is responsible for a plethora of creative endeavors that include maintaining the company's marketing collateral assets and private label brands. Beyond her core role, she has an integral part in establishing and maintaining the company's brand message, overseeing advertising, trade show design, and social media presence.
Expansive Expertise
Branding: At Durvet, Callista led a team that refined the company's brand message, resulting in a marked improvement in customer engagement and brand loyalty.
Package Design: Callista has been recognized for her package designs that not only resonate with the target audience but also optimize production costs.
Environmental Design: Her trade show booth designs have consistently translated to increased engagement, becoming an industry standard for innovation and customer focus.
Website Design: Her oversight in website design and maintenance at Durvet has led to a more interactive and user-friendly interface, thereby improving customer satisfaction and retention.
Advertising: With a balanced use of traditional and digital media, Callista’s advertising campaigns have garnered attention and high ROI.
"In every project, Callista blends technical skill with artistic insight, setting a high bar for creativity and execution." — A Senior Colleague
A Commitment to Mentorship
In the last few years, Callista has shifted her focus to mentoring, guiding emerging talent within her team and peer network. This commitment to professional growth not only improves team dynamics but also solidifies Durvet’s position as a thought leader in the industry.
Dedication to Culture and Foundation
Callista places immense value on maintaining a strong organizational culture, ensuring alignment between creative projects and the company's core values. Her leadership fosters an environment where creativity thrives within a structured framework.
Community Involvement
A passionate supporter of art education, Callista has been actively involved in the Kansas City Chalk and Walk Festival, aimed at enriching the artistic skills of local youth. Her contributions range from participating as an artist to maintaining the organizations collateral, event promotional videos and aiding in social media content.
Callista's multifaceted skill set in design, art and photography makes her a valued asset to any organization. Her recent focus on mentorship and organizational culture adds layers to her already impressive career, proving that she is not just shaping design, but also the designers of tomorrow.
“Callista’s creative experience and love of helping folks really shined through when it came to creating a logo for my church. We loved her scope and range of ideas and felt like she really took her time to develop her ideas. She produced fantastic results and we would highly recommend her services!”
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